Coach

Jim

Business Psychology
Wealth Strategies
Speaker Coaching
+ more...

“The key to success is understanding people—their psychology, their motivations, and their potential.”

Coach Jim, 2025

Jim Francis is one of BBE’s most renowned speakers, known for his ability to transform how entrepreneurs think and succeed.

Known for bringing Tony Robbins to Canada with the country’s first-ever Tony Robbins franchise, Jim has worked with global icons like Les Brown and Brian Tracy, earning his place as a leader in business psychology and personal development.

With a career spanning Fortune 500 leadership roles and entrepreneurial triumphs—including scaling a business to $108 million in annual revenue in just 4 years—Jim has spent decades mastering the art of understanding people.

He has mentored over a million individuals, from entrepreneurs to politicians, equipping them with the tools to influence, lead and achieve their goals.

As one of BBE’s expert speakers, Jim takes to the stage to share insights into personality styles, business psychology, and leadership dynamics.

His sessions are more than inspiring—they’re game-changing, blending behavioural science with actionable strategies that drive real results.

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