Coach

Lee

Sales Mastery
Business Scaling
Leadership Development
+ more...

"The key to success? Make smarter decisions—about people, about business, and about yourself."

Coach Lee, 2025

You might know Lee McQueen as the winner of The Apprentice (Series 4), where he wowed Lord Alan Sugar and built “Amscreen” into a UK market leader in digital signage. Now, as one of BBE’s expert speakers, Lee shares his winning strategies with entrepreneurs looking to master sales, scale their businesses, and take bold action.

From his working-class roots in North West London to a career filled with game-changing achievements, Lee’s story is proof that smart decisions and relentless action lead to extraordinary success.

With over 20 years of experience in talent and business, Lee is also the CEO of Phoenix51, a cutting-edge software company helping businesses make smarter decisions about their people. He’s the founder of Raw Talent Academy, a recruitment business that flips the hiring script by focusing on abilities and behaviours—not just CVs.

You’ll find him at BBE events delivering practical strategies and insights to help entrepreneurs close more deals, build winning teams, and achieve their goals.

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